Why This Exists

From grief, through design, to prevention.

This project traces back to two children. Joshua and Lily. From that grief came a question that wouldn't go away — not "how do we cope" but "how do we prevent."

That question became a design principle. Then a system. Then fourteen goals. Every one of those goals traces to a system that broke a real person. Child safety sits upstream of nearly all of them.

The numbers aren't abstract

The most dangerous place for a child in this country isn't the street. It isn't the school. It's the home. We spend billions on road safety campaigns, seatbelt ads, speed cameras. We spend almost nothing on home safety education.

And yet 78% of these injuries are preventable. Not with expensive equipment. Not with surveillance. With awareness. With knowing that the most common age for a scald burn is 12 months. That toddlers drown in 3cm of water. That button batteries kill in two hours.

What we're building

This site exists because awareness is the first step. The statistics are here — every number sourced, every claim backed by data from the institutions that track this.

The 3D home explorer (coming soon) lets you walk through a home and find the hidden dangers — room by room, age by age. Not a lecture. An experience. You see what a two-year-old sees. You find what they find. And you understand why it matters.

Part of something bigger

This site is part of OMXUS — a broader project building identity, democracy, safety, and freedom systems. Built by Tia (Alex Applebee) and a community of people who believe the systems we inherited aren't working, and that we can build better ones.

We're not a company. We're not selling anything. We're not funded by anyone with an agenda. The site is free. There are no ads. There's no tracking. There's no sign-up.

We're not selling anything. We're serving. If you think of a better way, let's do it.

Data sources

Every statistic on this site is sourced from Australian government bodies and established research institutions. Primary sources include:

• AIHW — Australian Institute of Health and Welfare. National injury surveillance, hospitalisation data, child protection statistics.
• ABS — Australian Bureau of Statistics. Population data, causes of death, demographic breakdowns.
• Kidsafe Australia — National child accident prevention foundation. Injury prevention research, product safety, home safety guidelines.
• AIFS — Australian Institute of Family Studies. Child welfare research, family safety, risk factor analysis.
• Royal Life Saving Society Australia — Drowning prevention data, water safety research, incident reporting.

Where a specific claim references a study or report, the source is cited. If you find an error or an unsourced claim, tell us. We'll fix it or remove it.

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